New Materials

Showing 108 to 126 of 340 results

AI marketing and ethical considerations in consumer engagement /[edited by] Arjun J. Nair, St. Lawrence College, Canada, Sridhar Manohar, Chitkara Business School, Chitkara University, India, Amit Mittal, Chitkara Business School, Chitkara University, India, Nitin Patwa, SP Jain School of Global Management, UAE.

HF5415.5 .A4238 2025

Using influencer marketing as a digital business strategy /Sandrina Teixeira, ISCAP, Polytechnic Institute of Porto, Portugal, Sara Teixeira, Polytechnic Institute of Port, Portugal, Zaila Oliveira, Unichristus, Brazil & Unifametro, Brazil, Elnivan Souza, Christus University Center, Brazil.

HF5548.2 .U77 2024

Introduction to e-commerce /Zheng Qin [and 3 others]

HF5548.32 .W56 2024

跨境电子商务案例集 /主编蓝宝江 ; 副主编李健欣, 林晓慧

HF5548.325.C6 K83 2021

Harnessing AI to transform human resources in future workplace practices /Muhammad Asif Qureshi, Bahria University, Karachi, Pakistan.

HF5549 .H3376 2025

Human resource management in the age of generative AI /[edited by] Aftab Ara, University of Hail, Saudi Arabia.

HF5549 .H79153 2025

Human resource management at work :the definitive guide /Mick Marchington, Adrian Wilkinson, Rory Donnelly and Anastasia Kynighou.

HF5549 .M3167 2025

A marketer's guide to digital advertising :transparency, metrics and money /Shailin Dhar and Scott Thomson.

HF6146.I58 D43 2023

Strategic financial management :a managerial approach /edited by Muhammad Ali [and 4 others]

HG4026 .S87 2024

投資贏在不犯錯 :華爾街頂級資產管理人30年實戰心得, 教你避開99％投資人賠錢的錯誤思維、數據迷思與行為偏誤 /巴瑞・里索茲著 ; 許恬寧譯 = How not to invest : the ideas, numbers, and advice that destroy wealth -- and how to avoid them / Barry Ritholtz.

HG4521 .R58127 2026

Public finance :a normative theory /Richard W. Tresch, Emeritus Professor, Department of Economics, Boston College, Chestnut Hill, Massachusetts.

HJ236 .T73 2023

现代公共关系学 =Modern public relations /陈先红著.

HM1221 .C44 2025

The labyrinth of modernity :horizons, pathways, and mutations /Johann P. Arnason.

HM585 .A76 2020

Chinese platforms :a critical introduction /Jian Lin, Wilfred Yang Wang, Ping Sun.

HM742 .L56 2026

Sage handbook of the digital media economy /edited by Terry Flew, Jennifer Holt and Julian Thomas.

HM851 .S2364 2023

部落 :讓人類分崩離析的文化本能，也可以把我們凝聚起來 /麥可.莫里斯著 ; 洪世民譯 = Tribal : how the cultural instincts that divide us can help bring us together / Michael Morris.

HM866 .M67127 2026

Routledge handbook of social futures /edited by Carlos López Galviz, Emily Spiers, with Monika Büscher and Astrid Nordin.

HM901 .R68 2022

看见中国村镇 /赵玉顺, 袁贞贞著.

HN740.Z9 Z43 2026

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